5 Benefits of Social Media to Grow Your Business in 2020
Willing to grow your business, but looking for the best and unique ways? If so, why don’t you try social media to run your business properly? The social media platforms like Instagram, Facebook, and Twitter helps the business owners to build a strong brand presence on different platforms.
The more your business will be on social networking websites, the more it will gain recognition among users. And when you gain attention, your customers would have already started choosing you above your competitors. In order to get known to your users, you can also use Youtube, Wechat, and other platforms plus videos, blogs, etc.
As these online marketing options can scale your business that you would never have imagined that pitch. So, if you are serious about scaling your business, then try social media platforms. And if you are not convinced, whether you should incorporate it or not, then here are five benefits of using social media-
Business owners can use social media to drive traffic to your eCommerce stores
Are you running an eCommerce store? If yes, you must be facing problems, especially for attracting loyal customers toward your business. Without the presence of loyal customers, it would be impossible for you to achieve your success. As per the Statistica, it is predicted that the number of worldwide users on social media will increase by approximately 3.02 billion active users per month by 2021.
Do you know what this figure ( 3.02 billion) means? Well, it is exactly one-third of the world’s entire population! Therefore, it clearly depicts that social media platforms are engaging the majority of the world’s citizenry.
Moreover, as per the report of Outlook for e-commerce in Hong Kong of 2017, the successful CEO of Hong Kong has accepted that Facebook has become an emergent social media platform in order to grow the business. In this platform, the proportion of customer engagement is found to be 76 percent, and for the sales category, it is about 53 percent.
Pro Tip- If you have an eCommerce business, and want to scale it quickly, then you should definitely incorporate the idea of using social media platforms. More likely, Facebook advertising for driving more traffic to your store. When you will start advertising on social media platforms, you are making the users in a way to make them want to buy the services/products.
Business owners can also develop the image of your brand by using targeted influencers on social media
Whenever you want to make a difference between your competing companies, or thinking of launching new products and services, then brand awareness is a must. Without advertising your brand, you can’t increase your revenue and sales. Therefore, every business owner needs to have its brand image on social media platforms to gain recognition. But for this, you need to have a good internet speed.
You would be happy to know that Hong Kong has the fastest internet speed in the world. In fact, the rate of smartphone penetration stands at an impressive 63%. Being a powerful startup and tech hub for the past several years, this place has witnessed a higher percentage of usage of social media and smartphones. The sophisticated telecommunications infrastructural development is also making difference for the business owners of Hong Kong so that they can strive for their business successfully.
Pro Tip- In order to gain success for your business, partnering with influencers on social media could be one of the most profitable decisions for 2020. Nowadays, influencers are widely recognized as celebrities. That’s why consumers turn to their favorite models and gurus for advice on what to buy.
Entrepreneurs can use social media to show your brand story
What do you understand by the word, ‘brand story’? Every second successful entrepreneur will talk about the story of their brand before targeting customers towards their business. The more strong your brand story will be, the more people will stay connected with your business. A brand story is the spark, quest, motivation that paves the path to build the products.
It also defines the vision/objective of the business, values, and the challenges behind your business while scaling it. Once you portray your brand story to the audience properly, it would help to build the image and connect the emotions with the brand to develop a personal connection with the customers. In today’s advanced world, the interest of leveraging the convergence of content creation and programmatic advertising to tell the story behind a brand. Everybody loves to listen to good stories.
And the way you depict the story of your brand will tell your customers about your personality. Every single person makes decisions based on the emotions and justifies it with logical reasoning. So, if you really want your brand to make a stand in the market, then you need to start telling your brand’s story across social media to differentiate yourself from competitors. In this way, you can gain the trust of the customers, build deep connections, and also earn the loyalty of customers. When the users being drawn to the stories, they can feel a connection with the brand.
Pro Tip- Being one of the most powerful ways to differentiate yourself, and sell your vision, the idea of brand storytelling all across the social media platforms would be the best choice. In this way, you can also connect with the customers, and increase the loyalty of your brand.
Successful business people can provide massive amounts of value before asking for anything in return on social media platforms
There is no denying the fact that customers love to get a massive amount of free value while buying products/services. So, whenever you are launching any new service, then add some value to it.
You can also broadcast your new ideas on social media platforms to build trust and entice visitors to buy. If customers are getting full offers on the networking stations, then they can easily relate themselves as per their needs and requirements.
Pro Tip- Try to provide that content on the platforms which can solve the problems of the customers and shows them how much your business care about them before asking for a sale. You’ll quickly build a pool of loyal fans who buy from you over and over again.
Business officers can use videos on social media to keep your audience engaged and growing
And last but not least, the benefit of using social media to grow your business in 2020 is uploading videos on the platforms. When you will open your personal social media platform, you will yourself notice that feed is replete with video content as compared to text and images. Due to this rationale, algorithms have also altered, by offers importance to video content instead of other content formats.
Pro Tip- Well, there are dozens of ways in which business owners upload videos in order to keep their audience engaged and growing. The more you will keep your customers engage with your business profile on social platforms, the more they will remain contacted. Therefore, show your customers about your company’s products, vision through videos so that they relate to it.
Well, these are the best five benefits of social media platforms which you can also incorporate it to grow your business in 2020. In this competitive world, you have to remain one step ahead of your competitors. For this aim, you need to have good ideas and ways to strive for your business. Therefore, assess the current problems of your business, and solve these issues properly. What’s the key to using social media to drive sales is the willingness to experiment until you find what works best for your brand.