5 Marketing tips for your Hong Kong business during Covid-19

The coronavirus pandemic has been becoming a global problem. It has affected every part of the world and caused numerous deaths and an economic disturbance. Hong Kong is desperately seeking to preserve everyone’s head above water while navigating all the business entities in the city. Throughout a couple of international locations, the same scenario is running out.

It would not be a surprise that several business owners and managers are finding difficulty in approaching this crisis. No one has an idea about how much they should communicate with the customers. In how much distance should they draw the line to avoid too much contact from the customers?

The risk-seeker businessmen believe that they should face this pandemic problem by continuing their business operations to run their upcoming marketing campaigns exactly as they were originally intended. However, other business owners opine that all the marketing techniques should be reformulated to address the current scenario of COVID-19.

As per the government’s strict orders, all the e-commerce enterprises, the local businesses, schools, malls, and offices have been shut down. It has become even more difficult for business owners to start their business operations again. To respond to the client’s feedback, retaining them, and also attracting new loyal customer base towards becoming challenging. Let alone the tips to market the business.

This article will walk through a few advertising and marketing techniques that’ll assist you if you are searching for business tips.

Update and Adjust your marketing

The first and foremost tip that can help you to market your business in Hong Kong is to update and reformulate your marketing strategies. In the hurricane of coronavirus, several businesses are taking off their foot from the marketing pedal. So, this is the right time for you to blow them right away and increase your brand reputation and revenue.

Believe it; some Hong Kong businesses must be thinking of taking a break. And here you can take the lead, but keep it slow. Let the tortoise win the race with consistent effort. Don’t ever take your foot off the pedal!

Over the next few months, there will be an increase in the demand for any supply chain. It means that it becomes even more important for your brand to improve business strategies continuously. If you notice that people are looking for informative, convincing, and light-hearted content, your brand can also provide it.

Your business can turn into a compelling and relatable content to convince the customers regardless of the current situation. This could also help to relaunch their business to improve the reputation of your business. This is the best time to invest more in marketing your business in Hong Kong. That is how you can gain a competitive advantage in the months and years to come.

This pandemic doesn’t seem to end soon; utilizing existing methods and incorporating new ways and average-case scenarios allow you to expect feasible modifications and take alternative moves. During this uncertainty, make sure that your marketing plans remain fluid, and the customer service management remains applicable and active to the constant modifications that can affect your consumer base.

Highlight how your brand can help

The second tip that you can incorporate for marketing your business is highlighting how your brand can help the people. Brands are existing to provide the customers with their excellent service and products with great value. So, if you want to increase the presence of your brand image all over the city, it would be preferable to start highlighting your work.

If you have the essential products which have been allowed by the government to supply in the quarantine, then you can start doing that. In fact, you can also start writing on your website about your services and how you can help people who are in quarantine.

Picture all the situations in the form of the story. When you help the needy people during these stressful times, you will get the attention of everyone. Clarify your business potential, then communicate the benefits and value in this cultural moment.

Nowadays, customers believe in action, not on the promises you make. The simple act of kindness can do wonders and can also resonate the most with consumers and employees alike so that they stay loyal during this stressful time.

There is no way to stop the technique of self-marketing. This you can do by helping people and searching for other brands willing to collaborate with anyone to make the lives of people more comfortable.

For instance, Fashion Nova and Cardi are teaming up to help people directly and are also top of mind because of their effort. You don’t have to give away a million dollars but think of ways to directly and indirectly help.

Focus on Your Existing Customers

This is really one of the best mantras to stay in the competition and increase the market level of your business. Whether you are operating your business in Hong Kong or any part of the world, always remember that customers are the king and that your products/services are queens. The more durable, and the best quality product/service you can offer, the more customers will stay connected with your business.

There is no denying the fact that this pandemic is affecting every business of the world. So, to maintain the business operations of your business, you need to focus more on new marketing strategies. Here, I would like to give one of the best advice to you is start concentrating on keeping your existing customers.

By now, you would have a better idea about the importance of the existing loyal customers of your business. It is much easier and less expensive for existing customers as compared to acquiring new customers. Start asking yourself to improve your customer base management so that the existing customers stay loyal.

• Which additional products and services can you offer them?
• Can you offer discounts to them?
• To enhance your business, can you partner with other businesses?
• What else can you do to help your existing customers?

Show empathy in your reply

Due to these stressful times, everyone is getting frustrated and irritating, whether they are doing their job or operating their business activities. If you really want to market your business, then it would be advisable to show empathy in your messages. You can also try sending visual messages of communication to your customers as much as you can. At these times, it can be just as powerful as words. So, start thinking about the messages you can send to your customers.

Moreover, always remember to work to adopt a relatable tone that communicates that we are all in this together. During this uncertainty, it is just as important to practice humanity in order to express your company’s support to your customers. Be transparent and open about your own setbacks as well as any changes in your deliverability within the new circumstances we’re in.

However, while showing empathy to your customer base, don’t make any fake promises. You never know when the situation will go worse. Due to the unexpected changes, the ability to deliver your service or product and the stock value can decrease, which could lead to a large number of losses. Your customers will then be able to adjust to the expectations created by your messaging and appreciate your honesty.

Find leads and customers

There is no denying the fact that COVID-19 has put a lot of losses to the business owners around the world. Hong Kong is no exception. So, the ones which you are operating their business activities have become more cautious about their marketing strategy. So, if you are the one who is dealing with this situation, then it’s high time to market your business. With less competition, and people bidding keywords on Google, the payment of the advertisements on Google has been naturally dropped.

If your business is generating cash flow, then you should continue to market your business. Don’t put your marketing strategies to a halt. Instead, make a marketing budget wisely that brings a positive ROI and take advantage of the lower acquisition costs. In this way, you can increase the cash flow, and maintain a positive and healthy relationship with your customers.

In addition to it, this is the best time to start selling your products to your past customers. You can approach them via phone numbers and emails or by posting ads on social media platforms. You can also try implementing strategies such as an advanced email marketing campaign to increase your sales without spending extra on marketing costs. This could be your opportunity to create a new network of prospects that you could start contacting as soon as things start getting back to normal.

Keep working on marketing strategies to stay ahead of the competition

By now, you would have a better idea about the marketing strategies for your small business in Hong Kong. You can still generate leads and set yourself up for success during this pandemic COVID-19 crisis by incorporating these marketing strategies. The leads you generate today can help you for a long time to come.

The best move you can do while operating the business in Hong Kong is don’t put a halt to your marketing strategies. The most important part of your role nowadays is to be there for your customers, and team members, no matter what. Your users will always remember your initial crisis responses. Therefore, put your best foot forward and always keep your chin up. Good luck!

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