Top 5 tips to market your Hong Kong startup in 2020
Do you want more customers, more income, and more profitability for your new Hong Kong Startup? Then, it will be best if you have an appropriate marketing strategy. But, strategy without a plan doesn’t bring you the success that you want. So, you will need a unique marketing plan.
Everything that you do and want to accomplish will require some planning activity. Sometimes business owners set up their business without a written plan, especially while promoting their business, but believe it; this is not the right way. Plans are outcomes of organizing various activities where you address what you need to do to thrive your business against your rivals.
How important is it for a startup?
Business people are filled with plans for starting a new Hong Kong business, including creating new ventures and rapid growth in the competitive market. But only a few companies enjoy overnight success. It takes more than hard work and dedication to turn your great idea into a successful business.
If you fail to grow your business, your competition will start to outperform, making your survival in the market impossible. Building your Hong Kong business is often a necessity for your financial well-being and your business’s survival.
The marketing function is one of the essential services of your company and a vital part of your entrepreneurial success. Without marketing, your business will not have customers.
Without customers or with a meager amount of customers, you can’t sell enough quantity of your products and services. Which will return into low sales, and you don’t have enough revenue and hence less profit. To avoid a situation like this marketing plan is made.
A marketing plan will help you to know what action steps you need to take to attract enough and the right type of customers for your business. The purpose of the marketing plan is to:
- coordinate your business goals,
- define the market to create proper market segmentation,
- determine the marketing mix and
- systematize activities about chosen marketing strategies.
Top 5 Marketing Strategies for your Hong Kong Startup
If you are looking to grow your Hong Kong business successfully, you need to ask yourself these questions for the growth of your business:
- What can you do to get your Hong Kong business beyond the starting point? Or
- What can you do to turn it into an income-generating powerhouse?
If you are facing trouble planning for your new Hong Kong business, then here are five marketing tips that will help you in growing business in Hong Kong.
Personalize your Marketing Messages
Consistency in the brand is essential for a new Hong Kong Business. The message of startups cannot be overemphasized. It is often thought that persistence and discipline are crucial only for the most prominent enterprises. While your startup will undergo minor changes over time, consistency is key as it instills confidence and credibility, especially for your customers.
Marketers should personalize every single message by digging into analytics and understanding demographics, affinity categories, and in-market segments. It involves really digging into the prospect’s mind. So that you can discover what they fear, wish, and want.
All of your content and markup should be concise and easily understandable to ensure your users receive value with each interaction. Transparency and respect of users’ privacy should also be a critical component of any digital marketing strategy.
Update your content
Content has long been considered as the king of marketing. In fact, it has been stated that 77% of B2B marketers use content marketing. Updating content is essential because you don’t want people to find information on your website that isn’t valid anymore. If you’ve written a high-quality blog post and optimized it well, the chances are that people will find that post in the search engines.
That was the whole point of writing and optimizing that post in the first place. We are likely preaching to the choir here, but, generally speaking, brands should create content that is relevant, authoritative, and, of course, educates its audience.
Use more videos
Are you struggling to produce content that engages new visitors and provides tangible returns? Finding new, creative ways to generate more sales can be a tough task. When it seems like you have tried everything, remember that you have one more ace up your sleeve.
And that is video marketing. Videos forge stronger bonds with consumers, which, in turn, makes them more likely to purchase a product. Options include tutorials, testimonials, and behind-the-scenes footage. In this way, you can get to reach more engagement with your content.
With the fast-changing social media algorithms, every customer expects something new from every startup. So, if you are interested in having a new Hong Kong startup and want to stick with your audience, you need to create that content which can help you in revealing the story of your business in a unique way. Instead of telling your business story to your customers, it is always better to show them.
Automation in Email Marketing
Another tip for marketing your business is that spend enough time to build customer relationships through email marketing. Customers expect more things every day, and to reach that expectation, you need to do email marketing.
Email marketing is the practice of sending various types of content to a list of subscribers via email. Automatic emails are timely, personalized, and hyper-relevant to the reader. As a result, they are opened and clicked more frequently and drive visits and revenue for your business.
Email campaigns do not only help you in understanding the needs of your customers, but they can also assist you in improving the brand image of your business and in triggering purchase decisions.
There are a variety of email campaigns you can run, such as Welcome emailers (for new subscribers), educational content, emailers offering discounts, new product introductions, etc.
With the advent of technology, email marketing is becoming one of the most effective strategies to stay in touch with your loyal customers. So, if you want to attract more customers for your Hong Kong business or to wish to build a robust relationship with your loyal customers, then email campaigns are all you need to run.
Focus on data and create marketing campaigns
To ensure your marketing department is effectively contributing to your budding Hong Kong business, you need an actionable, data-driven strategy. Data can reveal the strengths and weaknesses of every part of your business, allowing you to make strategic decisions that help your marketing efforts become more successful.
To ensure you’re using data to drive your marketing strategy effectively. All you need to do is to build your team, determine your goals, gather and evaluate your data, and lastly, take action. While data can help with developing a new marketing strategy, it must be frequently manipulated and tested.
Conclusion
Now that you have a clear idea about marketing tips for your business in Hong Kong, you can easily stay ahead of your rivals. Before embarking into the competition, always remember the tips mentioned above and make a super-valuable network of business contacts so that you can stay ahead in the race.
